Case study:
Cancer Council Australia + Rungopher
"It’s great to be able to have a system where we can communicate quickly to our supporters and avoid sending emails to those particular supporters who are more likely to read an SMS over an email".
Cancer Council QLD engaged Rungopher because of its easy to use platform and intuitive campaign builds, but, have come to love many of the old and many of the new features that Rungopher has introduced over time.
Established in 1961, Cancer Council Queensland is dedicated to improving the quality of life for people living with cancer through research, patient care, prevention, and early detection. They’re a member of Cancer Council Australia and work in global affiliation with the Union for International Cancer Control (UICC). Today, Cancer Council Queensland has about 200 employees statewide and more than 1,300 registered volunteers.
Challenges
Cancer Council Queensland wanted to actively raise funds and convert registered donors who haven’t donated. They also knew they needed a way to communicate with their donors about their events, offer them “fun” experiences, and implement other activities driven by their cause.
“It’s great to be able to have a system where we can communicate quickly to our supporters and avoid sending emails to those particular supporters who are more likely to read an SMS over an email.”
Bec Preston – Manager of Business Operations, Cancer Council QLD
Solutions
Cancer Council Queensland wanted an affordable SMS marketing platform like RunGopher that provides a better user experience and helps them overcome their challenges. They used RunGopher to track links, personalize SMS copy through custom fields, send one-off SMS, receive real-time responses, group campaigns into running and achieved categories, and see SMS statuses like received, replied, and opt-out.
Cancer Council Queensland achieved great results with their SMS campaigns.
“We find a higher engagement rate across text vs. email as they are able to respond to CCQ in the quickest format. Average reach throughout our ABMT retention journey in 2019 was around 2700 (SMS journey alone) with 125 registrations received off the back of them and average fundraising efforts from these registrants equating to around $500 pp banked”.
What’s next
Cancer Council Queensland recently discovered trackable links in RunGopher and found it “a great resource” to move forward. “To be able to track click-throughs and see who and how many people action our SMS’ that include a direct ask is extremely useful when planning on who and how we communicate,” said Bec Preston, Manager of Business Operations.
