Case study:
Conversational SMS Campaigns: Transforming Client Success

RunGopher’s Conversational SMS Campaigns: Transforming Client Success with Real-World Case Studies

In today’s digital age, businesses are constantly seeking innovative ways to engage with their customers and manage their CRM data more effectively. RunGopher, a leading SMS marketing company, has been at the forefront of these efforts, utilising conversational SMS campaigns to deliver outstanding results for clients like The Smith Family and Hope Media. In this blog post, we will dive into how RunGopher has helped these organisations overcome their unique challenges by implementing tailored SMS campaigns and the impressive results they’ve achieved.

Case Study #1: The Smith Family

The Smith Family, a non-profit organisation, faced several issues:

1. Credit card declines without a proper follow-up
2. Payments falling behind without timely reminders
3. Customers moving and not updating their contact details

To address these challenges, RunGopher implemented the following SMS campaigns:

Rejections Campaign

• Total SMS sent: 10,657
• Total SMS updated: 4,539
• Conversion rate: 43%
• Generated over $60,000 per month in payments due to the reminder

Arrears Campaign

• Total SMS sent: 331
• Updated: 159
• Conversion rate: 48%

RTS (Return to Sender) Campaign

• Average sent per month: 121
• SMS response: 67
• SMS contact rate: 53%
• Updates to address: 61
• Conversion rate: 50%

As a result of these campaigns, The Smith Family has seen a 90% reduction in instances of bad data, updating more than 30,000 pieces of data autonomously over the last two years.

Let’s delve deeper into these results and draw further conclusions from the information presented.

Improved payment collection:

The Rejections Campaign and the Arrears Campaign, which focused on addressing credit card declines and payments falling behind, both showed impressive conversion rates (43% and 48%, respectively). These results indicate that well-executed SMS campaigns can effectively remind and prompt customers to take action, leading to better payment collection rates and reduced financial losses.

Increased data accuracy:

The RTS (Return to Sender) Campaign, aimed at addressing the issue of customers not updating their contact details, achieved a 50% conversion rate. Moreover, the campaign reduced instances of bad data by 90% over two years, updating more than 30,000 pieces of data autonomously. This highlights the effectiveness of SMS campaigns in maintaining data accuracy and ensuring smoother communication with customers.

Cost-effective customer communication:

The SMS campaigns implemented for The Smith Family proved to be an efficient alternative to traditional communication methods like phone calls, which customers often ignore. By providing customers with an easy and convenient way to update their information, RunGopher’s SMS campaigns ensured a more cost-effective and streamlined communication process.

Proactive problem-solving:

RunGopher’s tailored SMS campaigns enabled The Smith Family to proactively address specific issues they were facing. By identifying and targeting these unique challenges, RunGopher helped the organisation optimise its operations and reduce potential revenue losses, which might have otherwise been overlooked.

In conclusion, the information presented in The Smith Family case highlights the benefits of conversational SMS campaigns in addressing specific organisational challenges, improving payment collection rates, increasing data accuracy, and providing cost-effective customer communication. RunGopher’s ability to create tailored SMS campaigns based on individual client needs ensures that organisations like The Smith Family can effectively tackle their unique issues, leading to optimised operations and a stronger foundation for success.

Case Study #2: Hope Media

Hope Media, the umbrella company for three radio stations in Australia, faced an engagement problem with their audience. RunGopher’s solution was to implement SMS campaigns to increase engagement and drive donations.

Hope + Prayer Campaign

• Campaign cost: $1,028
• SMS sent to: 3,259
• Direct responses asking for prayer: 892

Since the campaign, 531 people who have responded have given more than once.

November 2021 Appeal Final Day SMS

• Campaign cost: $636.07
• SMS sent to: 1,591
• Direct responses in RunGopher: 156
• Gifts generated: 239
• Total income: $63,267
• Average gift: $264
• ROI: $99 return for every $1 spent

June 2022 Appeal Final Day SMS

• Campaign cost: $1,835.73
• SMS sent to: 3,531
• Direct responses in RunGopher: 139
• Gifts generated: 729
• Total income: $287,345.90
• Average gift: $394
• ROI: $156.52 return for every $1 spent

Your Impact GIPH Campaign

• Campaign cost: $772.50
• SMS sent to: 1,325

Since this campaign, 231 donors have given more than once again.

November 2022 Appeal Final Day SMS

• Campaign cost: $473.89
• SMS sent to: 1,198
• Direct responses in RunGopher: 76
• Gifts generated: 237
• Total income: $59,536.60
• Average gift: $251.20
• ROI: $125 return for every $1 spent

Let’s analyse these outcomes and draw further conclusions from the information presented.

Enhanced audience engagement:

The Hope + Prayer campaign successfully facilitated audience interaction, receiving 892 direct responses asking for prayer. This indicates that conversational SMS campaigns can create an emotional connection with the audience, fostering a deeper sense of community and loyalty to the brand.

Encouraging repeat donors:

The campaigns, such as the Hope + Prayer campaign and the Your Impact GIPH campaign, not only generated donations but also led to a significant number of donors giving more than once. This demonstrates that effective SMS campaigns can convert one-time donors into repeat supporters, increasing the overall lifetime value of these contributors.

Impressive return on investment (ROI):

All the campaigns showcased in Case Study #2 resulted in a high ROI. For example, the November 2021 Appeal Final Day SMS generated a $99 return for every $1 spent, while the June 2022 Appeal Final Day SMS yielded an impressive $156.52 return for every $1 spent. These figures clearly illustrate the cost-effectiveness of conversational SMS campaigns and their potential to drive significant revenue.

Targeted campaigns for specific objectives:

The Your Impact GIPH campaign was designed to engage new supporters who had not received any direct mail or email communications from Hope Media due to a CRM error. The campaign successfully re-engaged this group, with 231 of the recipients giving more than once again. This highlights RunGopher’s ability to create targeted campaigns that address specific challenges faced by an organisation.

In conclusion, the information presented in the case of Hope Media demonstrates the power of conversational SMS campaigns in achieving various objectives such as increasing audience engagement, fostering repeat donations, delivering impressive ROI, and addressing specific organisational challenges. RunGopher’s tailored approach to SMS marketing ensures that each campaign is designed to meet the unique needs of the client, ultimately leading to better outcomes and enhanced customer relationships.

RunGopher’s Tailored Conversational SMS Campaigns

RunGopher’s tailored conversational SMS campaigns have proven to be an effective solution for organisations like The Smith Family and Hope Media. By targeting specific challenges and utilising a data-driven approach, RunGopher has helped these organisations save money, generate revenue, and improve customer engagement. The case studies presented here demonstrate the power of SMS marketing when it comes to addressing unique client needs and delivering impressive results.

What sets RunGopher apart from its competitors is its ability to customise SMS campaigns based on individual client requirements. This personalised approach enables businesses and organisations to effectively manage their CRM data, streamline processes, and enhance customer interactions.

As the digital landscape continues to evolve, RunGopher remains committed to staying at the forefront of SMS marketing, ensuring that clients receive cutting-edge solutions to meet their ever-changing needs. So, whether you’re looking to boost donor engagement, recover lost revenue, or improve the quality of your CRM data, RunGopher’s conversational SMS campaigns are a valuable tool that can help drive your business towards success.