The Beginner’s Guide to SMS Marketing: Everything You Need to Know

In today’s digital age, businesses are constantly seeking innovative ways to connect with their audience. Among these methods, SMS marketing has emerged as a powerful tool, allowing businesses to reach customers directly on their mobile phones. Whether you’re a seasoned pro or new to the world of marketing, this guide will spell out everything you need to know about SMS direct marketing and how it can benefit your business.

What is SMS Marketing?

Simply put, SMS marketingortext message marketing refers to the practice of sending promotional messages to potential and existing customers via text. These messages can range from offers, reminders, alerts, and more. With the ubiquity of mobile phones, it’s no wonder that marketing by SMS has gained such traction.

Why Should Businesses Consider SMS Marketing?

  • Direct Reach: Unlike other marketing channels, texts are direct and personal. Almost 90% of text messages are read within the first three minutes of receipt.
  • High Engagement: Text marketing generally has higher open rates compared to email marketing. This means a better chance of your message being seen and acted upon.
  • Cost-Effective: SMS campaigns can be executed at a fraction of the cost of other marketing strategies, offering a better return on investment.

How to Get Started with Business SMS Marketing

  • Build Your Subscriber List: The first step in business SMS marketing is to build a list of subscribers. Ensure you have explicit permission from customers to send them promotional texts.
  • Craft Your Message: Keep it concise, relevant, and engaging. The beauty of marketing text lies in its simplicity. Be clear with your call to action.
  • Schedule & Send: Timing is crucial. Schedule your messages for when your audience is most likely to be receptive. Platforms like RunGopher are purpose-built to streamline this process and make it easier to reach your audience at the optimal time.

Best Practices for Text Marketing

  • Personalise: Tailor your marketing text to suit individual preferences. Using the recipient’s name can make the message feel more personal and increase engagement.
  • Limit Frequency: Avoid overwhelming your subscribers. It’s crucial to strike a balance between staying in touch and spamming.
  • Opt-Out Option: Always provide an easy way for recipients to opt-out of your messages. It’s not only good practice, but it’s also a legal requirement in many jurisdictions.

Measuring SMS Marketing Success

Like any marketing strategy, it’s vital to track and measure your efforts’ effectiveness. Keep an eye on metrics such as delivery rate, open rate, click-through rate, and conversion rate. These indicators will help refine your strategy for even better results.

Are You Ready to Elevate Your SMS Strategy?

Your journey into the dynamic world of SMS marketing doesn’t have to be taken alone. Reach out to the experts at RunGopher today, and let us show you the true power of SMS marketing. Whether you’re charting new territories or refining your current strategies, with RunGopher by your side, the future of your SMS campaigns has never looked brighter. Let’s get you started and on the road to connecting to your audience like never before.

Adrian Smith, General Manager

Get started by booking a demo