SMS Marketing Statistics
The stats paint a pretty clear picture that investing in SMS is worth it.
More and more businesses are using SMS messages in their marketing strategy. They use texting to send promotional offers, announce new products, remind customers of abandoned carts, update orders, ask for donations, and more.
So, why SMS?
More and more businesses are using SMS messages in their marketing strategy. They use texting to send promotional offers, announce new products, remind customers of abandoned carts, update orders, ask for donations, and more. No wonder SMS messaging is one of the fastest-growing tools in a marketer’s arsenal, as eMarketer proclaimed.
SMS open and response rates as high as 98% and 45%, respectively — in contrast to corresponding figures of 20% and 6% for email. (Gartner)
SMS/text messages stimulated high engagement levels (open and read) with shoppers everywhere. (McKinsey)
In the US, SMS messaging was the channel most likely to elicit an ‘open and read’ action, with 42% of all messages received being opened and scanned. (McKinsey)
Global mobile business messaging traffic hit 2.7 trillion in 2020, up 10% from 2019. (Juniper Research)
Pre-pandemic, 51% of US retailers planned to increase their investment in messaging and SMS platforms; by June 2020, that figure had jumped to 56%, above all other technologies. (CommerceNext)
Over 75% of consumers have signed up for text messages from an online store in the last year. (Conversmart)
76% of loyalty program members will opt-in to communicate with their favorite brand through SMS. (Yotpo)
Using text messaging, some brands have seen impressive results, with click-through rate and conversion rates increased by up to 70% and 20% respectively. (Digiday)
More than half of consumers respond to texts in less than 3 minutes of receiving them, and 78% of consumers respond to texts in 10 minutes or less. (EZTexting)
66% of consumers worldwide would like the ability to message with brands (LivePerson)
Interest in messaging with brands is much higher among younger demographics with over 70% of people 18-34 years old wanting the option to message with businesses. (LivePerson)
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